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5 Tips to optimize the design of its site

Optimiser le design de son site

Having good content is good, but it has to be readable, and above all, enjoyable to read. The design of your site is just as important as its content. 

Why optimize the design of its site? Simply because your site is a tool that will serve you to convert a prospect into a customer. Here are 5 tips that will guide you to a professional and attractive site! 

1 – Pay attention to colours 

The choice of colors is very important because it is often what we notice first, especially if these are not … to our liking. Thankfully if you don't have the soul of an artist, there are a few rules to make it easier for you to choose colors. The best option is to limit yourself to 3 colors using the "60/30/10" rule. This means that we will select a dominant color to occupy 60% of the space, a second color that contrasts with the first and will occupy 30% of your site and finally an accent color that will accessorize the remaining 10% of the space. Obviously this is not a rule to follow but it can however guide you.

2 – Make your text readable 

It is recommended to use the traditional black text on a white background. What for? Because today, 42% of French people surf from their mobile. For their comfort, we avoid the original colors, as beautiful as they are. The same goes for decorative fonts that are a little too extravagant, very pretty but inconvenient. In addition, we avoid putting too many different fonts. To remain professional, it is generally recommended to be 2 policies maximum.

3 – Keep an eye on trends

And yes, even for your website, it's important to learn about trends. Surf the web, take a look at Pinterest and soak up current trends to make a site in the age of time. In addition, it will surely inspire you. The best way to improve is to see what others are doing. Be careful, the goal is to do better, not the same. Be careful not to copy and plagiarize, you have to stay creative.

4 – Choose your visuals well 

Always for the sake of comfort and aesthetics, it is important to choose your visuals, photos and videos, and that these are of quality. A picture is worth a thousand words, isn't it? Even if you're not a photo ace, there's no need to worry, there are several options available to you. First of all, you can call on a professional, which will allow you to have personalized photos through which you can show the image of your brand. The second option is to go to image banks. There are paid and free ones, it's up to you to make your choice.

5- Don't say too much

A site that is nice to read is an airy site. Avoid large blocks of text that you don't want to look at. Reading on a screen is not always very pleasant, so we avoid overloading internet users with information not necessarily very useful. In addition, it will make it easier for you to highlight the information you want to pass on, and for the user to find the information they are looking for more easily and quickly. Don't be afraid of empty spaces, they will let your layout breathe.


Key points to remember

  • Design is just as important as content
  • 53% of internet use is done on mobile, so think about responsive design
  • Keep it simple, think about legibility first