Specialized directories are useful for local referencing because they inform the user about your company's contact information. A Google Map is even available to make it easier to locate you. Beware, signing up takes time… Many details will be asked: address of your establishment, photos, schedules, description of your activity, etc. And once registered, there is no question of letting go of the case! To fully exploit the potential of specialized local directories, it is essential to regularly animate your listings and to collect as many opinions as possible. But it's worth it!
FYI, here are some examples of local listings on which you would be well off to register:
Some locally influential sites (associations, town hall, tourist office, bloggers, etc.) will earn you valuable places in local search results. Don't despise them;)
The Google ogre loves information of all kinds. With a soft spot for customer reviews (it makes sure your pages are active). If you get some negative reviews, it's not the end of the world… On the contrary, having only positive opinions would seem fishy. Respond calmly and show that your goal remains customer satisfaction.
A good way to boost your company's local referencing is to have your contact information (address and phone number) on the pages of your site. Indexing robots will appreciate it. As well as "mobinauts" (especially if the phone number is clickable).
To hope to appear on the first page of the results of local queries, there is no question of skipping google – and Google My Business! Create a free listing in Google My Business. You will then have tools to collect consumer reviews, be geolocated, share information about your business, etc.