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What is content marketing?

Also referred to by its English name, the "content marketing" has been a strategy for some time now. Adopt. What…
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Tendances marketing 2020
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Digital Marketing Trends to Watch for in 2020

Digital marketing has caused a huge shift in the way companies advertise. Every year, more and more new trends and…
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Leviers inbound marketing
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The Pivotal Levers of Your Inbound Marketing Strategy

If you’re looking to implement an inbound marketing strategy, your goal should be to activate a variety of levers for…
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inbound marketing
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What is Inbound Marketing?

Do you feel like your current marketing strategy could use a boost? Let us introduce you to inbound marketing, an…
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What to put on my restaurant's website?

Today, searching on the internet has become one of the first reflexes of consumers. Being present on the canvas is…
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Youtube sur ordinateur
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Why open a Youtube channel for your company?

At present, Youtube is no longer just a video hosting site, it has become a must-see on the web, which…
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Optimiser le design de son site
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5 Tips to optimize the design of its site

Having good content is good, but it has to be readable, and above all, enjoyable to read. The design of…
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Réseaux sociaux
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Facebook, Twitter, Instagram… What social network for my company?

Whatever your activity (architect, hairdresser, garage) and your type of clientele, social networks optimize your digital presence and improve your…
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La Newsletter : toujours au goût du jour
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The Newsletter: always up to date

Despite its seniority, the newsletter remains one of the most effective marketing levers to bring traffic to your site and…
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Quels sont les avantages (et les inconvénients) de Google Ads ?
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What are the pros (and cons) of Google Ads?

Because it improves the visibility of your site, Google Ads is a tool that it would be a shame to…
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Image optimisation SEO
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How do you optimize the images for the referencing of your site?

Images are essential to make your content more accessible and engaging, but they are just as important for SEO. Relevant…
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10 astuces pour optimiser votre site
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10 tips to improve your website!

Once on your site, how long does it take for visitors to understand what you're doing? Do they have easy…
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Instagram for business: How to attract more customers?

The number of active users on Instagram continues to grow. This is a great opportunity for companies that want to…
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optimiser vos annonces Google Ads
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A few tips to optimize your Google Ads ads!

Google Ads is often subject to changes, which is why it is essential to stay up to date. There are,…
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Good practices for effective landing pages!

Optimize landing pages to improve conversion rate There are a thousand and one ways to boost landing pages, and finding…
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l'importance des avis client
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Boost your sales with customer reviews!

Customer review is an effective tool for analyzing the shopping experience on your site. On websites, users are used to…
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What is remarketing?[Infographie & Article]

To increase conversion rates and maximize the return on your lead generation strategy, adopt remarketing. What is it? How does…
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E-commerce trends in 2019

With the rise of internet use in almost all areas, it is not surprising that businesses are also using the…
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MARKETING CONTENU: CAPTIVER YOUR POTENTIAL CLIENTS!

Browsing the internet is becoming easier and more accessible to as many people as possible. (more…)
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Bad buzz… Comment je gère ?
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Bad buzz … How do I manage?

Sometimes it only takes a misinterpreted tweet, a poorly controlled digital communication or a disgruntled customer for what was initially…
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Le Gif, un outil « clé » pour votre communication digitale (et qui gagne à être connu !)
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The Gif, a "key" tool for your digital communication (and which deserves to be known!)

Ultra-popular on the Internet and social networks, the Gif, this format halfway between photo and video, can prove to be…
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Données, statistiques… Comment bien les exploiter (et les décrypter) ?
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Data, statistics… Here's how (well) to exploit them

Having access to your customers' and visitors' data is good. But knowing how to decrypt them in order to use…
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Saisonnalité du web : comment anticiper les besoins de vos clients tout au long de l’année ?
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Web seasonality: how to anticipate your customers' needs throughout the year?

On Google, each season corresponds to specific searches! Indeed, these are most often linked to seasonal events (pre-summer diets, school…
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Vous tenez un salon de coiffure ? Voici que doit contenir votre newsletter !
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Do you run a hair salon? Here's what your newsletter should contain!

Although you don't doubt for a moment the usefulness of a newsletter for your hair salon, you're worried you don't…
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Les clés pour améliorer le taux de conversion de votre site
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Keys to improving your site's conversion rate

Attracting people to your site is good... But encouraging them to take action (buy online, subscribe to your newsletter, answer…
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Vous êtes restaurateur ? Que doit contenir votre newsletter ?
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Are you a restaurateur? Here's what your newsletter should contain!

Deciding the content of your newsletter can be more complicated than knowing what to put on your restaurant's menu... Yes,…
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« Periscope, Facebook Live… Le « live » sur les réseaux sociaux : j’y vais ou pas ? »
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"Periscope, Facebook Live… Live on social media: am I going or not? »

Whether on Facebook or Periscope, more and more people are enjoying live videos. What is your interest in integrating "live"…
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« Comment je fais pour que les internautes ne se contentent pas de visiter mon site mais deviennent vraiment des clients ? »
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"How do I make people not just visit my site but really become customers?"

Having visits to your site is good... But not enough. Whether it's ordering, filling out a contact form or signing…
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E-réputation : 2 ou 3 choses à savoir pour la gérer efficacement
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E-reputation: 2 or 3 things to know to manage it effectively

Whatever your business, it's important to (well!) manage your online reputation, that is, everything that is said about you and…
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Longue-traîne, responsive design, SEO… 10 termes barbares mais qu’il vous faut connaître (partie 1)
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Long-trail, responsive design, SEO… 10 barbaric terms you need to know (part 1)

If for you (as for many professionals who launch on the Internet), terms like hyperlink, CPC, HTML or KPI do…
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Le B-A-BA du Community Management : comment répondre aux commentaires des internautes
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The B-A-BA of Community Management: how to respond to comments from Internet users

Whether you're a real estate agent, a restaurateur or a hairdresser, managing the comments that people leave on your pro…
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Newsletter : les 5 erreurs à ne (surtout !) pas commettre
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Newsletter: 5 mistakes not to (especially!) make

Designing an effective newsletter is not improvised! We have listed for you the pitfalls to avoid if you want to…
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« Euh, ça sert à quoi, Google Analytics ? »
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"What's the point of Google Analytics?"

Whatever your business (plumber, beautician, mason), it is essential that you know how your connected customers behave. By adapting to…
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Garder un œil sur mes concurrents en mettant en place une veille concurrentielle !
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Keep an eye on my competitors by setting up a competitive watch!

Curiosity is not always a bad thing! Whether you are a hairdresser, graphic designer or accountant, you will benefit from…
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