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5 Tips on How to Improve the User Experience on Your Website

Popularized in the 2000’s, the term “user experience’ can be difficult to understand and define. Even so, it is still…
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 4 Tips for Promoting Your Business Locally

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5 Tips on How to Use Social Media to Boost Your Communication

Of course, when it comes to boosting your activity and helping your prospects discover you, your website remains your best…
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How can I stand out if I only have a small communication budget?

As a VSE or SME, it might seem tough to stand out against larger companies whose communication budget is sometimes…
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How does CSR work for VSE’s and SME’s?

Do you think that CSR doesn’t concern you because your company is too small? Do you figure that CSR has…
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How to Use Digital Technology to Better Cope with the Covid Crisis. “What doesn’t kill us makes us stronger.”

We’re in the midst of challenging times, where an unprecedented health crisis has forced stores to close and artisans to…
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I’m an artisan. What should I put on my website?

Are you an artisan or entrepreneur? Are you starting to think that a website might be a good idea if…
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How do I choose the right domain name?

These days, the Internet is bombarded by millions of websites.  This means that what you choose as your domain name…
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Tendances marketing 2020
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Digital Marketing Trends to Watch for in 2020

Digital marketing has caused a huge shift in the way companies advertise. Every year, more and more new trends and…
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Instagram sur Iphone
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5 Tips to Help Your Business Get the Most Out of Instagram

Over time, Instagram has seen significant growth and is now a powerful tool for increasing your visibility on the Internet.…
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La Newsletter : toujours au goût du jour
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The Newsletter, Forever a Crowd Pleaser

Though it seems to have been around forever, the newsletter remains among the most effective marketing levers for driving traffic…
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Does everything depend on RESPONSIVE DESIGN?

You’ve almost certainly heard people talk about “Responsive Web Design.” If you haven’t already updated your website design to follow…
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SEO: How to Optimize Your Landing Page Rankings and Conversion Rates

To convert more visitors into clients, landing pages are effective tools, but you also need to optimize them for SEO. …
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l'importance des avis client
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Boost Your Sales with Customer Reviews!

Customer reviews provide an effective tool for analyzing the purchase experience on your website. On websites, prospects tend to consult…
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E-commerce Trends for 2019

With the rise of the Internet in just about every sector, it’s not surprising that business owners are taking advantage…
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5 Steps for Reducing Your Website’s Loading Time

Maximize Google’s algorithms so your website comes out first in the search results. The first thing you need to remember…
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Vous envisagez de proposer le Wi-Fi gratuit à vos clients dans votre établissement ? Voici tout ce que vous devez savoir !
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Are you ready to offer free Wi-Fi to your clients when they visit your premises? Here’s everything you need to know.

Offering free Wi-Fi can benefit your business on multiple levels.  Find out why it's in your best interest to offer…
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3 questions à Mickaël Gipchtein, expert en photo
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3 Questions for Photo Expert, Mickaël Gipchtein

Are you trying to choose images for your website? Do you want to photograph your products? Whatever your goals, the…
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« Mon site web vient de fêter ses cinq ans… Comment je fais pour le remettre au goût du jour ? »
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“My website just had its fifth birthday! What can I do to bring it back in style?”

Before you had the chance to notice, it’s possible your website has developed sunken skin and crow’s feet. And if…
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Google Analytics : 5 bonnes raisons de vous y mettre
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Google Analytics: 5 good reasons to get started

Because it allows you to decipher your customers' behavior, analyze your site's audience and evaluate its attendance, Google Analytics is…
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« Euh, comment savoir si ma boutique en ligne sera rentable (ou non!) avant de me lancer ? »
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So before I go ahead and launch, how do I know if my online store will be profitable?

1. "How do I calculate a break-even point?" You should look at your break even point as a line you…
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Comment connaitre le retour sur investissement de mon site internet ?
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How can I figure out my website’s ROI?

Whether you’re a hairdresser, restaurant owner or accountant, before you embark on your digital adventure, you need to make sure…
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Référencement : je fais quoi avec 50 €, 100 € ou 500 € par mois ?
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Referencing: what do I do with 50 euros, 100 euros or 500 euros a month?

SEO costs vary depending on the size of your business, your ambitions, how your site was designed, competition within your…
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J'ai 5 mn, ¼ d’heure, 1h à tuer… Je fais quoi sur mon site ?
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I have 5 to 55 minutes to kill… What can I get done on my website?

Everybody knows a website is a time-consuming endeavour! You have to optimize your social media and SEO, update your content…
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6 astuces pour que vos abonnés ouvrent et lisent vos newsletters
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6 Tips for Convincing Your Subscribers to Open Your Newsletters

Whether you're a baker, hairdresser, plumber or interior decorator, sending regular newsletters to your customers is a great way to…
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4 astuces pour trouver un nom de domaine (si vous manquez d’inspiration)
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4 tips for finding a domain name (if you don't need inspiration)

Whether you are a bricklayer, restaurateur, architect or baker, choosing a domain name for your site is one of the…
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3 conseils à suivre avant le lancement de votre site web (pour cartonner le jour J !)
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Launch Your Website in Style and Follow These 3 Tips BEFORE You Go Live

Are you a stonemason, painter or hairdresser who has made the excellent decision to launch your new website? Just remember…
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Réseaux sociaux : voici où chercher (et trouver !) des contenus pertinents à partager
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3 Hot Tips for Improving the Content of Your Website

So you have your own website. That’s great but on its own, it’s not enough... Before you monetize your site,…
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