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Facebook, Twitter, Instagram… What social network for my company?

Réseaux sociaux

Whatever your activity (architect, hairdresser, garage) and your type of clientele, social networks optimize your digital presence and improve your referencing. How to choose the most suitable? To find out, we've been going through the main…

1. Facebook, the most popular

"Tell me who your customers are. I'll tell you which social network to choose." If your clientele is mostly private, creating a Facebook page will allow you to:

  • Communicate about events (promotions, contests, special offers),
  • Search for customers and partners 
  • Advertising
  • Boost your SEO (Google indexes information published on Facebook),
  • Interact with your community.

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When is the best time to post? Wednesday to Friday, between 1 p.m. and 4 p.m. and on weekends, between 12 p.m. and 1 p.m.

 

2. Twitter, the most direct

With 280 characters, Twitter allows you to quickly share informationIt allows you to contact directly the influencers, these Internet users (bloggers, experts) that their audience ("followers" on Twitter) and their reputation make unavoidable in your sector of activity. In addition, the more concise format will make it easier for you to capture the attention of internet users and thus encourage retweets, and the more you have, the more visible your message will be, just like your brand.

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The "twittos" are in a hurry! On Twitter, a customer will expect you to respond quickly (usually within 2 hours).

When to tweet? It is during the week, between 12 p.m. and 3 p.m. (with a peak on Wednesdays from 5 p.m. to 6 p.m.!) that your tweets will be most read.

 

3. Pinterest and Instagram, the most creative

The two rising stars of social networks, perfect to grow your business. Want to share visual content? Whether you're an interior decorator, hairdresser, landscaper or stylist, Pinterest and Instagram will allow you to showcase your new products and achievements.

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The image primat on the text, take care of the quality and originality of your photos.

When to publish? Between 2 a.m. and 4 a.m. for Pinterest (tools can program your posts in advance). And all day for Instagram.

 

5. LinkedIn, the most professional 

It is the ideal site to expand its professional network and meet the right people to grow your business. But to do this, you'll have to be active by sharing, for example your news or those in your industry so that you will be noticed.

 

6. Youtube, the most visual

A presence on Youtube has become a great way to get attention. It is the second social network behind Facebook. Whether you're making your own video or using a professional, you're going to have to be creative. Find something original to represent your business.

 

7. Snapchat, the newest 

Even though this network was originally intended for ephemeral content, it has grown strongly today and is becoming interesting for professionals. Create stories showing your activity to advertise to snapchatters. You can also create a custom filter on a limited location.

 

 

Key pointsKey points to remember:

  • High potential, free, easy to access… Social networks are a real lever for those who know how to use them
  • Make sure they are tailored to your business and your customers
  • Stay active to keep your subscribers interested