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Google Maps: how to use it

May 26, 2017 SEO
Google Maps : mode d’emploi

In order to offer targeted results to Users, Google geolocates them. By being reported on Google Maps, your business will be more likely to be easily spotted (and chosen!) by your future customers. How do I sign up for Google Maps? What are the benefits? We're answering you.

1. "What's the point of my company appearing on Google Maps?"

Prepare your handkerchiefs: the yellow pages of the good old book, the paper directory of professionals, have lead in the wing… FYI, in 2015, the Macron law had already ended the obligation for the Post Office to provide a paper directory to individuals. Yes, from now on, consumers turn to the Internet to look for a business or service. So breaking the deadlock on Google Maps can make you invisible to potential customers. And for good reason, Google will prioritize results that take into account their location. By geolocating to Google Maps, customers and prospects will see you because the location of your store/business will be clearly marked. This will greatly improve your local referencing. To promote your business effectively, Google Maps is therefore a must. In other words, you have everything to gain from being on it. And everything to lose by skipping on…

Some figures

  • 77% of searches done on a smartphone or tablet lead to action. (Source: Google)
  • 25% of Google searches are local queries.
  • Half of the local restaurant searches result in a reservation. (Source: Adeo-Web)

2. "Uh! And how do I get posted in Google Maps? »

What is the way to get your business to be flagged by a "landmark" on Google Maps? It's very simple, all you have to do is register – for free – in Google My Business. First, your business will appear – adorned with a small color pin – on the map that users will have in front of them when they search on Google. Second, Google My Business will allow you to update your company information, read (and respond to) customer reviews, post photos, etc.
Once you've created your Google My Business account, you'll need to check your company's location and then state that you're "authorized to manage this business." After you've done the usage checks, Google will send you a code. All you have to do is give as much information as possible about your business (activity, opening and closing times, phone contact information, customer reviews, photos, videos, your site address, etc.). The more information you provide to users, the richer your page will be and the more it will go up in search engine results. In short, be seen by your customers, make you know about them, share with them, collect their opinions, etc. All this can be done from a single interface: Google My Business. Practical, isn't it?

Good to know

The reviews your customers will leave on Google My Business are of paramount importance. In addition to making your site credible and reassuring users, customer reviews are highly valued by search engines.

Key points to remember:

  • If your business is flagged by the famous red pin on Google Maps, users will find it easier.
  • Being geo-located on Google Maps will improve your local referencing.
  • Most of your competitors are already there… So what are you waiting for?
  • To make your business visible in Google Maps, create a Google My Business account.
  • When you sign up, give as much information as possible about your business (activity, contact information, notes, reviews, photos, etc.). Your card should be as complete as possible.