In recent years, Instagram has become an essential social network. Although more recent than Facebook and having fewer users, its success continues to increase. Thanks to its popularity, the application has become a network not to be neglected in its communication strategy.
The square photo platform has only reinvented itself since its creation in 2010 to continue to appeal to a growing number of users. Today, many tools allow this social media to adapt to the expectations of everyone, even businesses.
What we call doing advertising on Instagram is paying for your ads to be sponsored and thus reach a wider audience. The objectives can be multiple: increase your visibility, introduce your new products, increase traffic to your website, etc.
If you are still not convinced, know that advertising on Instagram generates a very good ROI (return on investment). Let the numbers seduce you: an Instagram study shows that 60% of users acknowledge having discovered a product or service via the platform.
First of all, it is not necessary to have an Instagram account on behalf of your company to post sponsored content on the platform. Nevertheless, you will still need to have a Facebook account.
The first step will be to choose where your ad will appear, that is, in stories or in the news feed. If you decide to include your content in the news feed, you will have to choose between different formats: one or more photos, a carousel, a slideshow, a video… In story, it’s easier, you only have the choice between photos and video.
The second step is the creation of your campaign. Choosing the marketing objective, choosing the budget, choosing the date and duration of the broadcast and finally choosing the audience, the tool accompanies you in all these steps. Because Instagram is owned by Facebook, the tools are similar. So if you are already a fan of Facebook advertising, you will not be disoriented.
Like most other networks that offer the ability to do paid advertising, Instagram allows you to choose your target in a fairly precise way thanks to criteria such as age, location, gender or interests.
Many formats are available allowing you some freedom in your campaign establishment. Whether in photo or video format, Instagram offers a wide range of customization options when creating an ad, allowing you to express your creativity and originality.
In terms of the cost of a campaign, it varies. The advantage of this solution is that it allows you to choose your investment and gives you some flexibility in terms of budget. The amount is determined based on the Cost Per Click (CPC). This CPC is determined according to several criteria, such as the country, the target age, the time of year or the location of the announcement on the platform.
To be an advertising ace, a few simple practices will allow your advertising to be more credible and effective.
First of all, Instagram is a network based on the visual, and therefore, the use of images. Avoid the large amounts of text. Choose images or talking videos. You can use a few sentences to accompany and complete the visual, but be careful to stay reasonable.
As mentioned above, you do not have to have an Instagram account to post advertising. Nevertheless, we advise you to create a professional profile for your company. So when users cross-reference your post, they can directly click on your avatar to visit your Instagram profile and find out more about you. So they don’t have to go and look for you on another platform.
From then on your professional account created, take care. Post harmonious and sought-after content that will showcase your brand, products and achievements. This step is important because your ad will directly redirect users to your content.
If you are creative, in the field of catering, crafts or visual communication, you are the perfect candidates for creating an Instagram ad. Go!