There is nothing better than being able to take advantage of free and ever-increasing traffic to optimize its visibility on the internet. But for this, it takes much more than a beautiful site. We need a site optimized for search engines…
In this article, you'll discover several ranking factors! But first, do you know what "natural referencing" means? It is simply visitors to websites that go through a search engine such as Google. The operation is simple! The more you meet Google's ranking criteria, the more likely your site is to be well referenced and to be ranked among the top results. And it is this positioning that guarantees the visibility of your site, its popularity and the beginning of concrete results on the internet!
Let's talk about these famous factors and keep this article handy to see where you stand. Be aware that good REFERencing requires consistency. Work on it continuously and you'll see that your site will attract more and more visitors…
This list of factors is suitable for all users, even the most novice in SEO. It is true that some of them may have more impact than others, but the strength of your referencing will be based on all factors, not individual factors!
Extending the url of each page called "slug" is also one of the ranking factors in Google. A short slug is more user-friendly. You need a specified kind of keyword that is representative of the page to be classified. The words that make up the extension of the url will be separated with a hyphen "-.
Keywords: Many of us have already tried to fill in keyword content in a desperate attempt to rank. Unfortunately, hyper-optimized content in terms of keywords generally lacks quality, and Google has recognized that. A keyword density of between 0.5 and 2.5% would be ideal according to Yoast. To optimize your site's ranking, also place keywords in titles and page titles.
Subtitles: Using subtitles helps guide visitors by making it easier to navigate; and that's a very important point since Google is based on the user experience for ranking. So, work your H2 and H3 well so they're relevant…
The length of the content will contribute significantly to your site's ranking. As a general rule, the more content there is on a page, the better its ranking. Google specifically analyzes user behavior via page transit time.
The variety of content also plays into the rankings. Promote a mix of audio, images, writing and videos, and your site will appeal to visitors more. It's also a way to keep visitors on your page longer. And again, Google is based on user behavior!
Alt Text tags: These are the anchors for the site images. Every image uploaded to your site must then have one! Choosing this type of tag is not difficult, you just have to insert your keywords.
External or integrated outbound links are also ranking factors. Ideally, make sure that
your links are reliable at the risk of being penalized by Google. Use a free tool such as BrokenLinkCheck to check for broken links.
Chips and numbered lists make it easy to read a page, and Google likes it, like anything that makes the user experience easier. A well thought out list could rank your site in the much sought-after "zero position," recipes are a great example. Of course, use lists wisely!
During the presentation of the previous factors, we have talked many times about the user's behavior, and we are not finished yet! Indeed, several parameters allow for better analysis of the user experience:
There are a number of ranking factors that can be exploited outside the site. First of all, it's social signals: shares, likes, comments and followers show the popularity of your site and will make a difference in your Google ranking.
Also, make a company list (including contacts) that will inform your visitors and potential customers about your company's business hours, location and contact information. The visibility of this information shows your transparency and will allow you to create a relationship of trust with your visitors.
Don't forget the backlinks to your site. They are among Google's most important ranking factors, including performance, domain authority and SEO traffic. Connect your site with other relevant sites, with a high domain authority. This will give you quality backlinks for your content. Review tools such as SEO Review Tools will help you track.
Finally, take an interest in the click-through rate (CTR). This is the percentage of people who click on your link when it appears in Google results. If your CTR is high, it tells Google that its audience appreciates your content. For you, it's one more chance to progress in the rankings…
We've just introduced nearly 30 Google ranking factors, but they're not the only ones. Anyway, you've certainly found what's missing from your strategy. It can never be repeated enough, a good user experience is the key to a good ranking in search results on Google. Think…