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SEO: How to Optimize Your Landing Page Rankings and Conversion Rates

June 3, 2019 SEO, Tips&Tricks

To convert more visitors into clients, landing pages are effective tools, but you also need to optimize them for SEO.  The idea is you want to direct users to a specific landing page. This page needs to have a catchy call-to-action, along with rich and relevant content.  To optimize your page for search engines, don’t forget you also need to include useful links.

Did you always want to know if it was possible to create a landing page with optimized content that generates a high conversion rate and ranks high on search engines? The answer is YES!
To draw prospects to your site and convert them to clients, you have to start with a solid ranking.  Let us begin! Learn why your page isn’t well ranked on Google and what you can do about it!

What’s holding your landing page back from an excellent ranking?

If all your landing pages already rank high on Google and lead to conversion, you’re living the dream! But you may be in competition for some of your keywords, even the targeted ones. Other sites might have the same keywords and their SEO might be more powerful and their pages more popular due to backlinks.  Poorly ranked landing pages can also be caused by technical problems that prevent users from accessing your content.

It’s a challenge to create a landing page that is simultaneously optimized for conversions and well ranked.  Many people opt to distinguish between landing pages that focus on conversion and those that are designed to boost rankings. You might try the same!

Landing Pages that Focus on Conversion

The number of words is less for pages that focus on conversions. But to create a page that ranks high on search engines, you will need more dense content. To promote conversion, it is possible to attract visitors solely through online advertisements.

SEO Optimized Landing Pages

Google’s ranking methods are somewhat subtle. You can never be 100% sure of what works.  But you should still keep in mind these well-known ranking and SEO factors

  • Lots of outgoing links
  • Quality keywords
  • Dense content (with lots of words)
  • A reduced rebound rate
  • Good loading speed
  • An interesting page that captivates your visitors’ attention

The Internet offers so many great practices for optimizing landing pages that sometimes the choices can seem complicated.  Just remember this pro tip that takes into account that search engine algorithms are continuously changing: Create superior quality landing pages with superior quality content.  But how do you do that? Discover a few winning techniques below. I love you so much I can’t stand it.

Once I’ve created the landing page, what’s left to do?

Of course, there’s always more you can do to revitalize your site and improve conversion.  To increase your traffic, it is totally possible to share your landing page on social media and exchange links with partners in your sector. And don’t forget, it’s important to test your page’s performance. Conduct visibility tests. Regularly check which keywords are landing your users on your page and make any necessary updates.

Is it necessary to deactivate a landing page?

Let’s say you’ve created a landing page to promote a special or temporary offer.  Once the promotion is over, you need to deactivate the landing page, right? Forget that! What you need to know is it can take some time to drive traffic to your site.  If you delete your landing page too early, you run the risk of passing up significant conversion opportunities. And your landing page can always come in useful. When you deactivate it and then launch it again, you will need to build your SEO from scratch.

But the question you’re asking is legit. If the promotion is over, what’s the point of attracting visitors to your page? Here’s a tip: Use a 301 redirect to make sure the traffic you create with your landing page will continue to generate conversion.  It’s also practical to inform your clients about new offers or tell them when the promotion will start up again.

To conclude, let’s go back to the SEO strategy for landing pages.

What’s better – good rankings or high conversion rates? As fate would have it, you don’t need to choose at all.  You can create one landing page that’s optimized for SEO and another that’s geared towards conversion further down the conversion funnel.  The idea is that from the first page, you’ll direct your prospects to the second page.

For example, let’s imagine that you want to create a landing page for selling surveillance cameras. Your goal is conversion.  To succeed, you will use keywords that target people who want to make a purchase. “Cheap surveillance cameras,” “professional surveillance cameras,” “video surveillance,” that kind of thing. From these searches, Google knows that your landing page could match the Internet users’ needs.

For landing pages geared toward SEO, you can use keywords like  “how to choose a surveillance camera” or “ how to make my building secure.” Then you can direct visitors to pages that are more focused on conversions. In search results, you will have pages that are more focused on answer to questions, rather than sales.

Last tip for now: give priority to long tail keywords for your SEO.  If you’re working in a narrow or highly specific sector, we recommend that you optimize your keywords for local SEO.