Want to know why but also (and most importantly!) how Facebook, Instagram and Twitter can become your allies by helping you grow your online sales? Read on…
To use the slogan of an anti-smoking campaign, if smoking seriously harms health, social networks, on the other hand, seriously benefit your turnover. More seriously, it is clear that in the course of your business, social networks can be useful to you in more ways than one. Facebook, Twitter, Instagram and other Pinterest allow you to:
Well, we're not going to lie to each other… If you had to use only one social network, it would be Facebook! In addition to being very popular, this platform offers several very effective levers to boost your online sales. Because they have the advantage of being able to be adjusted according to the interests of Internet users or their location, Facebook ads will help you capture new customers. Another very useful tool is the call-to-action buttons. By clicking on it, users will be automatically redirected to your site.
If there is one social network that focuses on images, it's Instagram. Many professionals (restorers, hairdressers, florists, etc.) have already adopted it and regularly post – to the delight of their subscribers – many photos of their creations. Based on Facebook's "call-to—action" button, Instagram's "shop now" feature allows the user, with a simple click on your photo, to be instantly redirected to the page of your site where the product is being photographed. He can then buy it online if he wishes. As for Instagram ads that can be driven via Facebook Power Editor, an ad manager that can be accessed via its Facebook page and then Instagram account, they will boost your online sales volume.
Even if its stock is off the market, Twitter continues to be one of the main social networks. In other words, you have everything to lose by skipping it. And everything to gain by using its features to improve your online sales. In addition to the "buy button" button that allows Twittos to buy your items directly from their Twitter account, lists of your products and services can also be created. And to boost the impact of these lists, you could, for example, accompany them with promotions.