So you’ve made the leap and finally created a Twitter handle for your company! Congratulations! You’re ready to put your hair salon, architecture firm or paint store out there on the interwebs. And you can’t wait! But is performance anxiety and a lack of inspiration stopping you from posting your first brilliant tweet? Don’t panic! Here are a few ideas to guide you toward ultimate Twitter success!
Every time someone reaches out to you on Twitter, we strongly recommend that you take the time to reply. If you feel the person’s content is relevant, you could even favourite their tweet or retweet it to your community. Same thing goes for when you receive criticism. Respond calmly. When feedback is constructive, it can help you grow.
It’s free and it’s always fun!
On Twitter, nothing’s stopping you from joining the conversation. Your opinion and professional expertise can even help move a debate forward. The Internet is crawling with self-proclaimed pseudo-experts. But your knowledge of your sector gives you full reign to share your point of view. You can also go ahead and ask your followers for their opinions.
Twitter is a free and practical tool where you can set up your company watch on social media. It’s up to you to keep track of what’s being said about your company on Twitter. You also want to stay in the loop about your industry, products, competitors, and the latest trends. Once again, feel free to add to the conversation.
Nothing beats Twitter when it comes to keeping your followers up to date on your news. You can let them know about your latest promotions, contests, events, schedule changes and more.
There’s not much use in tweeting into an empty void. To optimize the chances that your community will read your tweets and spread the word in large numbers, remember these tips:
When you organize contests on Twitter, you unfortunately won’t get the email addresses of your participants. But you will get their names and/or Twitter handles, and you never know, this could lead to more subscribers. Once you’ve chosen your prize (make sure it matches your activity), write out your rules and register them with a bailiff (legally required in France), and then you’re ready to launch your contest.
Have you reached one of your goals? Announce your victory to the world! (Without bragging too much, of course!)
Ask them a question, join their conversations, ask for their opinions, or introduce yourself. If a major Twitter account mentions you, you can build your community and credibility.
If you’re looking to build your bond with your followers (and expand your following!), it’s a good idea to offer exclusive content that only your community has access to.