1. In what way has natural SEO become an essential for today’s professionals?
These days, everyone is doing their research on the Internet. People are constantly consulting the web, whether they’re checking the movie schedule, booking a vacation or looking for an artisan. For this reason, it’s crucial that professionals from all sectors adapt to the new rules of digital marketing. Having your own website makes up an important part of this process. But if you have poor SEO, your site will be much less useful. To exist on the web, visibility is paramount. Internet users will rarely look beyond the first page of Google’s search results. Being well indexed therefore gives you the chance to be seen by your prospects and customers. You should also view SEO as a complement to the “classic” advertising campaigns (flyers, posters, radio spots) that many companies use.
Artisans will not necessarily have the time or skills required to effectively index their websites. For example, they could try to improve their Google position through netlinking, which entails increasing the number of quality links directing users to your website. But the process is very time-consuming. Even if an artisan opts to launch a Google Ads campaign, it will be difficult for them to optimize the impact. But when you outsource your SEO to an agency who specializes in the field, you’ll find you gain in both efficiency and healthier stress levels.
My advice would be the following: