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3 Hot Tips for Improving the Content of Your Website

March 7, 2016 Tips&Tricks
Réseaux sociaux : voici où chercher (et trouver !) des contenus pertinents à partager

So you have your own website. That’s great but on its own, it’s not enough… Before you monetize your site, you need to build it, promote it and boost your traffic.  And to do this, you need to refine your content.  Here’s how it’s done.

1. Make Your Content Original

On the Internet, it’s important to stand out from your competition  When you offer unique content (complete with novel concepts and exciting offers), you’re adding real value to your site and helping your brand stand out from the crowd.  Go ahead and check out what other people are doing. This exploration can inspire you on what to do and what not to do. But remember. No copying!

Handy Tips

“They did not know it was impossible. So they did it.” Be careful. This Mark Twain quote is not meant to be applied 100%. If something has never been tried before, it could be a “fake” good idea!

2. Make Your Content Clear

Just like you, Internet users have no time to lose.  So make their
task easier by bringing them the information they’re looking for fast. Contact forms, quote requests, products! Help them find it! This is even more important for mobile users. These prospects need the mobile version of your website to be short, effective and easy to access.

Tip

Put yourself in the shoes of your website visitors. What would make you flee from your homepage? What can you do to make them stay?

3. Make Your Content Compelling

Attracting new visitors is a great first step. But it’s even better if you can get them to stay on your site.  The longer an Internet user stays on a web page, the more Google considers this page to be useful and relevant.  And the better your site will perform in search results. Consider inserting links that lead to other pages on your site. This will help you significantly increase the average connection time of your visitors.

Handy Tip

Internet users and search engine robots alike will enjoy your images.

Key Points to Remember

  • A high-performance site shouldn’t be too stark, but you also don’t want it to look like a dizzying arcade.
  • Design matters. It reflects the image of your company. But the best part of your site should exist in your content.
  • Keep it as short, effective and simple as you can!