We’ve entered an era where everyone’s doing their Google searches on their Smartphones and tablets instead of their computers. So if your domain name is long, your website traffic may suffer. Studies have shown that the longer your domain name, the more difficult it is for people to memorize it and type it on their phone or tablet screen. So the shorter you can make your domain name (no more than 7-8 characters), the better it will be for everyone.
If you can’t make sure you shorten your domain name, make sure that the keywords that will compose it correspond to your site’s natural referencing. Whether or not they know your domain name, users will most often simply type keywords into Google.
If your domain name is made up of several keywords, separate them with a hyphen. For example, the-angels-share instead of theangelsshare. Or Everything-for-my-baby instead of everythingformybaby. But even though hyphens can be useful and help your prospects find you, be careful not to overdo it. While you want to make your domain name easy to read, you also want to make it easy for your readers to type (especially on a tablet or Smartphone). (If your angels don’t rescue you, you could still be lucky.)
Without being too out there, think outside the box. You want your domain name to be in line with your activity, but a touch of originality will go a long way. That said, remember that “original” doesn’t need to mean “eccentric.”
If people misspell your domain name when you tell it to them, this means that it might be tricky for your audience to get it right. Try out this test: Read the following sentence out loud. “My father is the Mayor of Mamers and my brother is a mail carrier.” Ask your audience who’s who and who does what. They’re likely to get it wrong. And that’s entirely normal. On that note, a website with the domain “threetimesmorebeautiful” could also be “3timesmorebeautiful” or “3xmorebeautiful.” In conclusion, choose something simple, precise and effective.