Create sub-groups amongst your subscribers so you can tailor your newsletters based on your recipients’ profiles. To help you customize your emails, you can ask your readers for specific information when they sign up for your mailing list.
Include the name of your subscribers in the subject of your emails to give the impression that you’re writing directly to them. If your newsletter is specifically addressed to them, your readers will be more inclined to open it.
The subject line needs to make the recipient want to open your newsletter. But be careful. Catchy does not mean salesy. Certain words are overly used by spammers and end up being counterproductive. Eliminate words like
Spammers are also avid proponents of all caps, i.e. URGENT, PROMO with excessive punctuation (!!!) that they tend to abuse.
More and more readers check their email from their Smartphones or tablets. If your newsletters are not optimized for their screens, there is very little chance that your recipients will take the time to open them. Keep it short (especially the subject line), light (the longer the email takes to upload, the more likely the subscriber will be to bail), avoid Flash animation and line up your content in a single column.
No matter how frequently you send your newsletters (daily, weekly or monthly), commit to a specific time and stick to it. The idea is to create an “appointment” with your subscribers.
Try, try and try again! The best way to improve the power of your newsletters and boost their open rate is to constantly test out new strategies. Try out different headings and subject lines. Or play around with different times and days of the week.
Test out your newsletter by sending it to yourself first. (This way you’ll avoid any unpleasant surprises!)