By Xavier Beaunieux
Having a website is not an end in itself but a way to achieve your goals. Need a portfolio to present your business? Opt for a "window" site. Want to sell products? Go to an e-commerce site.
The content and design of your site will need to be tailored to your customers and prospects. Draw up their sketch: who are they, what will they look for on your site, etc.
It is difficult to give a price range because several factors are involved: complexity of the site (offer "turnkey" or "tailor-made"), hosting costs, rates of the provider (agency, freelance) who will design it, etc. For a showcase site, count between 350 and 6,500 euros. And from 1,750 to 50,000 euros for an e-commerce site. Do you like a site? Contact its designer and ask for a quote.
From an accounting point of view, the costs of creating a website can be expensed (and immediately deducted) or locked in.
Creating and then managing a site takes time and a minimum of skills. Some software can manage on its own, but for more efficiency, it is usually better to go through a professional. The administration of the site may, for example, be outsourced.
The look of your site should not be overlooked. It's your company's business card. Do you lack inspiration? Make a list of sites that you appreciate in ergonomics and design.