Though contests are great at any time, they’re especially helpful if you’ve just launched your account or if you’re trying to promote a new product.You can also use them to strengthen your connection with your customers, or to revive a waning following. In addition to boosting engagement, contests are key to building your brand and solidifying your online reputation.
And the best part is, you can do all this without spending a ton on advertising. For best results, start by getting to know the platform. And of course, a reasonably enticing prize won’t hurt.
Check out the rest of our tips on how to host a successful first Instagram contest
The advantage of this contest lies in its simplicity. For the chance to win, users just need to like a chosen photo.
In this version, we choose the winner from the comments section. Here, your followers have a chance to show off their creativity. You can ask a question and choose your favourite answer, or host a photo caption contest.
Also known as “regramming,” this time, your followers will repost your content in their own feed for the chance to win.
To enter the contest, participants need to tag a friend in the comments below your photo.
In one of the most popular Instagram contests, participants enter to win by posting a photo on their feed with the brand or contest hashtag. Chaque participant a une chance de remporter un prix.
In addition to attracting your customers and prospects, your contest and your prize need to reflect your company,
You want to choose a prize that will transform your clients into life-long fans. Consider what kind of offer will be exciting to them.
#3 – Make the Rules
It’s important to define your contest rules at both the internal and external level. For your internal rules, you need to set up everyone’s roles and responsibilities, as well as key dates, prizes, methods for contacting the winner, and any other details that arise.
Publicly, you need to write out your contest rules and share them with your followers, clients and potential participants. It is mandatory to publish a compete set of contest rules. These rules must be fully accessible. Here are a few examples:
You can link to your rules in your company bio.
#4 – Choose Your Hashtag Wisely
Hashtags are fabulous for spreading the word about your contest. Sometimes followers are even disqualified if they fail to use your campaign hashtag.
Never understimate the power of a good hashtag. You’re looking for something catchy, clear and effective that’s easy to remember and share.
And before you launch your contest, do some research to make sure nobody else has used your hashtag before.
From start to finish, promotion is key to a successful contest. Alors, on l’assurera avant, pendant et après le concours :
#6 Data and Reports
To make your contest worthwhile, you need to determine your most important indicators and how often you will analyze them:
Try it for yourself and see how an Instagram contest makes for a wonderful promo event.
If you want your contest to be legal, in your contest rules, it is ESSENTIAL to post that Instagram is not affiliated with your contest. To learn Instagram’s contest promo rules Click here.