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Instagram Shopping: How to Sell Products on Everyone’s Favourite Social Media Platform

Do you have an e-commerce site and an Instagram profile? Available for professional accounts since 2018, Instagram’s shopping feature lets…
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Google My Business: How do I use it and what is it for?

These days, everything’s happening on the Internet and it’s becoming more difficult to keep up with online competition.  Globally, the…
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 4 Tips for Promoting Your Business Locally

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What is marketing automation?

As you’ve probably noticed by now, marketing consists of a whole bunch of small repetitive actions. Writing, sending emails, checking…
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Everything You Need to Know about Instagram Ads

As a platform, Instagram is offering more and more possibilities, especially for companies. If you haven’t yet made the leap…
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Publicité en ligne
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Online advertising: Facebook Ads versus Google Ads

When it comes to online advertising, this is the hot button question: Should I choose Google Ads or Facebook Ads? Though it might…
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How can I stand out if I only have a small communication budget?

As a VSE or SME, it might seem tough to stand out against larger companies whose communication budget is sometimes…
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How does CSR work for VSE’s and SME’s?

Do you think that CSR doesn’t concern you because your company is too small? Do you figure that CSR has…
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How to Use Digital Technology to Better Cope with the Covid Crisis. “What doesn’t kill us makes us stronger.”

We’re in the midst of challenging times, where an unprecedented health crisis has forced stores to close and artisans to…
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I’m an artisan. What should I put on my website?

Are you an artisan or entrepreneur? Are you starting to think that a website might be a good idea if…
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How do I choose the right domain name?

These days, the Internet is bombarded by millions of websites.  This means that what you choose as your domain name…
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Marketing de contenu
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What is content marketing?

A popular buzzword, "content marketing" has been a go-to strategy for some time now.  But what does it really mean?…
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Tendances marketing 2020
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Digital Marketing Trends to Watch for in 2020

Digital marketing has caused a huge shift in the way companies advertise. Every year, more and more new trends and…
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Leviers inbound marketing
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The Pivotal Levers of Your Inbound Marketing Strategy

If you’re looking to implement an inbound marketing strategy, your goal should be to activate a variety of levers for…
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inbound marketing
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What is Inbound Marketing?

Do you feel like your current marketing strategy could use a boost? Let us introduce you to inbound marketing, an…
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What should I put on my restaurant’s website?

These days, consumers almost always have the primary reflex to search the Internet.  In the restaurant world, it is therefore…
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Youtube sur ordinateur
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Why Your Company Needs a YouTube Channel

In this day and age, YouTube is not just a video hosting site. It has become an Internet staple that…
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Optimiser le design de son site
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5 Tips for Optimizing Your Website Design

Excellent content is a good start, but you also need your content to be readable and pleasant to look at. …
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Réseaux sociaux
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Facebook, Twitter or Instagram? What’s the best social media platform for my company?

It doesn’t matter what your field is or what type of clients you have. Whether you’re an architect, hairdresser or…
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La Newsletter : toujours au goût du jour
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The Newsletter, Forever a Crowd Pleaser

Though it seems to have been around forever, the newsletter remains among the most effective marketing levers for driving traffic…
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Quels sont les avantages (et les inconvénients) de Google Ads ?
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What are the pros (and cons) of Google Ads?

With its amazing ability to improve your website visibility, Google Ads offer a valuable tool. It would be a shame…
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Image optimisation SEO
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How do I optimize images for my website’s SEO?

Images are crucial for making your content more appealing and accessible. But they’re also just as important when it comes…
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10 astuces pour optimiser votre site
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10 Tips for Improving Your Website

When visitors get to your website, how long does it take for them to figure out what you do? Is…
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Instagram for Business: How can I attract more customers?

The number of active Instagram users is constantly growing.  It’s a wonderful opportunity for businesses who wish to add a…
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optimiser vos annonces Google Ads
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Use Our Tips to Optimize Your Google Ads!

Google Ads is often subject to changes, which is why it is essential to stay up to date. There are,…
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Best Practices for Creating Effective Landing Pages

Optimize Your Landing Pages to Boost Your Conversions There are 1001 ways to boost your landing pages and it’s not…
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l'importance des avis client
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Boost Your Sales with Customer Reviews!

Customer reviews provide an effective tool for analyzing the purchase experience on your website. On websites, prospects tend to consult…
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What is remarketing?[Infographie & Article]

To increase conversion rates and maximize the return on your lead generation strategy, adopt remarketing. What is it? How does…
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E-commerce Trends for 2019

With the rise of the Internet in just about every sector, it’s not surprising that business owners are taking advantage…
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CONTENT MARKETING: CAPTIVATE YOUR PROSPECTS!

Surfing the Internet has become easier and more accessible to more people than ever. (more…)
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Bad buzz… Comment je gère ?
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Bad buzz … How do I manage?

Sometimes it only takes a misinterpreted tweet, a poorly controlled digital communication or a disgruntled customer for what was initially…
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Le Gif, un outil « clé » pour votre communication digitale (et qui gagne à être connu !)
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The Gif, a "key" tool for your digital communication (and which deserves to be known!)

Ultra-popular on the Internet and social networks, the Gif, this format halfway between photo and video, can prove to be…
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Données, statistiques… Comment bien les exploiter (et les décrypter) ?
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Data, statistics… Here's how (well) to exploit them

Having access to your customers' and visitors' data is good. But knowing how to decrypt them in order to use…
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Saisonnalité du web : comment anticiper les besoins de vos clients tout au long de l’année ?
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Web seasonality: how to anticipate your customers' needs throughout the year?

On Google, each season corresponds to specific searches! Indeed, these are most often linked to seasonal events (pre-summer diets, school…
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Vous tenez un salon de coiffure ? Voici que doit contenir votre newsletter !
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Do you run a hair salon? Here's what your newsletter should contain!

Although you don't doubt for a moment the usefulness of a newsletter for your hair salon, you're worried you don't…
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Les clés pour améliorer le taux de conversion de votre site
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Keys to improving your site's conversion rate

Attracting people to your site is good... But encouraging them to take action (buy online, subscribe to your newsletter, answer…
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Vous êtes restaurateur ? Que doit contenir votre newsletter ?
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Do you run a restaurant? Here’s what you need to put in your newsletter!

If you’re a restaurant owner, you’d probably much rather redesign your menu every three days than figure out what to…
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« Periscope, Facebook Live… Le « live » sur les réseaux sociaux : j’y vais ou pas ? »
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"Periscope, Facebook Live… Live on social media: am I going or not? »

Whether on Facebook or Periscope, more and more people are enjoying live videos. What is your interest in integrating "live"…
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« Comment je fais pour que les internautes ne se contentent pas de visiter mon site mais deviennent vraiment des clients ? »
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"How do I make people not just visit my site but really become customers?"

Having visits to your site is good... But not enough. Whether it's ordering, filling out a contact form or signing…
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E-réputation : 2 ou 3 choses à savoir pour la gérer efficacement
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Our Tips For Mastering Your E-reputation

Regardless of your business sector, it is important to put a significant amount of energy toward managing your e-reputation. This…
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Longue-traîne, responsive design, SEO… 10 termes barbares mais qu’il vous faut connaître (partie 1)
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Long-trail, responsive design, SEO… 10 barbaric terms you need to know (part 1)

If for you (as for many professionals who launch on the Internet), terms like hyperlink, CPC, HTML or KPI do…
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Le B-A-BA du Community Management : comment répondre aux commentaires des internautes
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The B-A-BA of Community Management: how to respond to comments from Internet users

Whether you're a real estate agent, a restaurateur or a hairdresser, managing the comments that people leave on your pro…
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Newsletter : les 5 erreurs à ne (surtout !) pas commettre
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Newsletter: 5 mistakes not to (especially!) make

Designing an effective newsletter is not improvised! We have listed for you the pitfalls to avoid if you want to…
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« Euh, ça sert à quoi, Google Analytics ? »
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"What's the point of Google Analytics?"

Whatever your business (plumber, beautician, mason), it is essential that you know how your connected customers behave. By adapting to…
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Garder un œil sur mes concurrents en mettant en place une veille concurrentielle !
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Keep an eye on my competitors by setting up a competitive watch!

Curiosity is not always a bad thing! Whether you are a hairdresser, graphic designer or accountant, you will benefit from…
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