Though Millennials are no strangers to Snapchat, for their elders, it’s another story. No stress if you weren’t born between 1982 and 2004! Our survival guide will help you figure out how this popular app works, and most importantly, how to use it in your professional endeavours. On your mark… Get set… Snap!
Before we begin, we’ll need to get you up to speed. Downloadable on your Smartphone, Snapchat is an app that lets you send an ephemeral “Snap,” either a photo or video to your contacts or friends. Your Snap can be up to 10 seconds and will automatically delete after 24 hours, kind of like Ethan Hunt’s instructions from his higher ups in Mission Impossible. It is, however, possible to save a Snap directly on your Smartphone with a screenshot. But in this case, the Snap’s creator will be notified. Many Snaps consist of a “story.” You can choose to make your story visible to all users, your contacts or a portion of your contacts for 24 hours. Stories that revolve around a common theme like Valentine’s Day or Rihanna’s visit to Paris are called “live stories.” These live stories are very useful for reporting current events in real time. Snapchat makes it possible to add text or even draw on your photo or video. You can also make changes by adding a filter. As for “Discover,” you can find this tab directly on your Smartphone, where you’ll have access to a newsfeed of information. Does this make sense? Is it all starting to get a little more clear?
Popular amongst teens and young adults, Snapchat isn’t just for sending wacky photos to your friends. If you play your cards right, this app can prove to be a highly effective business tool. Especially if you want to reach a younger audience. Check out our list of ways you can use Snapchat to help with your business:
Snapchat has created “geofilters” for professionals. These customized filters appear on top of your Snaps and indicate your location. Their cost varies depending on the geographical radius and selected length of availability.