One of the keys to effectively converting your visitors is to provide them with a pleasant "user experience." The more readable your content is, the better the attention rate of users logged into your site and the more likely you are to subscribe to your newsletter, make an online purchase, etc. To make your content as readable as possible, make sure:
Insertaction buttons ("ask for a quote," "free call," "click here," "order," "continue shopping," etc.) in the pages of your site will push your visitors to click on it. But be sure not to overload your pages with action buttons. And for good reason, in the opinion of specialists, providing more than three buttons in the same web page would be counterproductive. Finally, make sure your action buttons are well positioned (at the bottom of the page, users may not notice them), contrasted (opt for a color that enhances them) and engaging (the user must want to click on them).
Once a user has logged into your site, you will have little time to present your strengths, reassure them and convince them that at home it is better than elsewhere. Or at least, that it's different. Don't hesitate to highlight not only your experience but also customer testimonials. A trick is to post Instagram photos taken by your customers. Indeed, studies show that publishing on its site photos shared by customers has a positive impact on the conversion rate. And for good reason, your products will look more "real" than on a traditional catalog.
It is clear from the studies that have been carried out on this subject that in order to optimize the responsiveness of an Internet user, several levers must be activated. First of all, your visitors like to have the choice between several means of payment (if not, they would be tempted to change creamery and go shopping on a competing site). In addition, Internet users will appreciate that you make life easier for them. Notably by limiting the buying process to a maximum of four clicks.