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Social Media: Where to Find Relevant Content to Share

September 18, 2017 Social media
Réseaux sociaux : voici où chercher (et trouver !) des contenus pertinents à partager

When you share content on your social media platforms, you help your audience get to know you and thereby improve your e-reputation. The only problem is, it’s not always easy to find quality content to share with your community. But don’t worry. We’ve come up with a few trips to save you from your lack of inspiration.

1. Why should I share content on my social media pages?

Before you go on your search for compelling content for your audience, take a moment to learn how you will benefit from the process. As it turns out, sharing quality content will do more than help you increase your visibility and reach. You’ll also build your customer loyalty, find new clients, master your e-reputation and stand out from the competition… In short, you have access to a wealth of advantages you don’t want to miss out on!

2. Where do I find this content?

To settle on which quality content you want to share on your social media pages, you have a number of different methods to choose from.  First off, you should know where to look for relevant content that’s adapted for your customers. Often it is buried in your influencers’ posts. (In case you don’t recall, influencers are experts in your field with a large following.) You might also find worthwhile content from your subscribers, who will be flattered to see you’ve re-shared their content. A final source of content can stem from your competitors.  And as long as they’re written by trustworthy members of the industry, newsletters offer a goldmine you can use without moderation.  The other thing is, there’s nothing stopping you from going out on your own and looking for interesting content on your Internet searches.   Finally, you can sign up for a content curation service to make sure you never miss any content from your sector.  Then you can choose whether or not you want to share what comes up.

3. Save time!

It can be very time consuming to look for quality content for your social media pages, hence the appeal of setting up an effective content monitoring system. A few sites can help to make your task easier. While Facebook and Twitter remain essentials, a site like Scoop makes for a worthwhile addition to your toolbox.  Since it’s organized by “topics,” Scoop.it lets you target specific articles from your industry.  Presented in a magazine format, Flipboard also provides relevant content.  Once you’ve subscribed and chosen your favourite theme, you will have access to quality content. All you’ll need to do is share it with your community.  In the same way, Feedly, another RSS feed, will provide you with a stream of articles news and other info that’s relevant to your field.  And if you want to save even more time, you can also create alerts.  Finally, to make sure that you don’t miss out on any social media posts from your subscribers (and their subscribers!), connect to Nuzzel.

Key Points to Remember:

  • Sharing content on social media will improve your e-reputation.
  • It’s better not to share anything than to share something that won’t be interesting for your community.
  • If you want to save time, set up a content monitoring system.
  • The “RSS feed” sites compile content for you on the theme of your choice.