Let’s face it. The images on your website aren’t just there to make everything look pretty. A significant portion of Internet users skip Google’s “All” section and do their searches under the “Images” heading. So if you want your images to be found, you need to link them to a description. Google does not know how to read an image’s content. Yet… That means that for now, it’s up to you to describe it. And the more precise your description, the more likely an Internet user will come across your site in a Google images search.
When you label your images properly, you will rank better in Google “Images.” Internet users who find them along their search will then be immediately redirected to your site. So in addition to enhancing your website’s visual appeal, your images will considerably improve your natural SEO. When people search for products or services, image searches most often lead to a purchase. The website, Cdiscount estimates that 10% of its traffic comes from image searches.
Leave nothing up to chance. To start, carefully choose the images you will use for your website. They need to fit seamlessly into your texts, complementing and boosting the appeal of your content for Internet users. Next you need to take the time to choose your title or filename, as well as your description which is also known as an “alt tag.” When it comes to SEO, these two factors are crucial.
When you describe your image and provide an Alt tag, make sure you keep it brief and concise. Try to use as many keywords as possible that relate to both your image and your business activity. If for whatever reason, your image does not display on the Internet user’s screen, they will be able to see your tag. All the more reason not to do a sloppy job.